Impact of Advertisement
In the 21st century we all are aware of the development of science and technology and of the progress made by mankind. Science has always given us a lot and one of the gifts of science is mass-media which includes television, radio etc.
Television is having a great impact on our minds and as a result we learn word to word utterances of the persons acting before us.
This is true whether they are in serials or in advertisements.
Nowadays, we find that children pay more attention towards television than to study or games.
Today,advertisement has become a media for making a product popular in a short period of time and this is the only reason for the impact of new products in the mind of children.
Today, when parents go to market with their children the latter ask for those products which have not even reached the market.
This shows how eager they are in catching the words of the people who are advertising the product on T.V.
Previously, whenever any movie was about to be released there was a news break in between but now there are several breaks for the advertisement.
Today, if any advertisement is shown, then even before the actor or actress speaks, the child starts pronouncing the lines of the advertisement much before the advertises.
Thus we can see that children know all the names of the performers, colour of their dresses and the product they advertise.
Yesterday, while I was passing across the street, I heard a boy telling his friends that a new advertisement was released and the person who was advertising it was Sachin Tendulkar.
I looked at that boy and found that he was not even seven years and I was surprised that his memory was so sharp to remember the television programmes. but I doubt if it was the same in regard to his studies.
I found this out not only in that boy but in all the young children of today. Besides, seven year old children, even much younger children are attracted towards television.
For example, one of my teachers was saying that her brother’s daughter is so keen for watching television that if television is switched off, then she starts crying. You will be surprised to know that she is only seven months old.
Today’s, the children have developed too expensive tastes. They always ask their parents for new products. However, I don’t mean that advertisements should be totally banned, but their impact should be minimized.
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