Types of Advertising

If you ask most people what is meant by “type” of advertising, invariably they will respond by defining it in terms of how it is delivered (e.g., television ad, radio ad, etc.). But in marketing, type of advertising refers to the primary “focus” of the message being sent and falls into one of the following four categories:

  1. Product-Oriented Advertising
  2. Image Advertising
  3. Advocacy Advertising
  4. Public Service Advertising
 

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  • 6 Comments

    1. Wanita says:

      At last, someone comes up with the “right” answer!

    2. Lexine says:

      Was totally stuck until I read this, now back up and running.

    3. Rayann says:

      Ah, i see. Well that’s not too tricky at all!”

    4. Keydrick says:

      Now I feel sptuid. That’s cleared it up for me

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