In Print advertising, the key format elements are the headlines, the visuals, subheads, body copy, slogans, seals, logotypes (logos), and signature. Copywriters can correlate the headline, visual, and subhead to the attention step of the creative pyramid. The interest step typically corresponds to the sub- headline and the first paragraph of body copy. Body copy [...]
Go to post pageMarch 9th, 2012 by